Globalization: Are You Ready?

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Fee Schedule

Fees good for programs booked before December 1, 2009.

Speaking Fees

  • Keynote (up to two hours): $2,500.00
  • Half day seminar: $2,500.00
  • One day seminar: $5,000.00

Payment: 50% down with signing of contract. Balance to be paid to speaker two weeks before the event.

Books (retail prices)

  • Asian Business Customs and Manners: $16.00
  • European Business Customs and Manners: $16.00
  • Put Your Best Foot Forward–Mexico/Canada: $14.95
  • Put Your Best Foot Forward–Russia: $11.95
  • Put Your Best Foot Forward–South America: $22.95
  • Put Your Best Foot Forward–USA: $22.95

Books are available at a discount to participants. Call for more information: (651) 227-2052.

Travel Expenses

Client will provide air tickets, number of sleeping rooms necessary at site, plus cost of transportation to airport, from airport to venue and return, meals and tips, plus shipment of any books to site. Speaker will provide expense statement and receipts within two weeks of close of program.

Sample Program Outline

This is an outline for a general introductory program. We can focus on any one of these subtopics. We also customize the message for your organization.

  • Going Global Asia
  • Going Global Europe
  • Going Global General Sample Program Outline
  • I. Self Awareness/Analysis of Values Held
  • II. Language
    • Listening, Speaking and Conversation
    • Telephone
    • Letters, faxes and e-mails
  • III. Names and Titles
    • Speak to family, education and position
  • IV. Meeting and Greeting
    • Shaking hands
    • Bowing
    • Kissing
    • Business cards
  • V. Body Language
  • VI. Dress and Appearance
    • Dress and makeup
    • Hygiene and grooming
  • VII. Gifts
    • When and how to give gifts
    • What to give
    • When given a gift
  • VIII. Punctuality and Pace
    • Different cultural attitudes
  • IX. Business
    • Building relationships
    • Structure
    • Corporate culture
  • X. Women
    • Other cultures’ attitudes
    • Dress
    • Attitude
    • Tips for women

What - Blue Pages

Global I.Q. Quiz

When a Japanese person is listening to you, he or she will nod frequently to:
a) Show agreement
b) Show disagreement
c) Show understanding

Your Japanese employee smiles when you express dissatisfaction with a job done. He is:
a) Being disrespectful of your authority.
b) Embarrassed by your outward anger.
c) Trying to lighten things up. What?

Globalization: Are You Ready? is based on the award-winning Put Your Best Foot Forward series of books. It introduces participants to the challenges of communicating and working effectively with people from other cultures. A program can be done in several formats:

  • A seminar, with emphasis placed on interaction and discussion.
  • An entertaining session of “Grin and Globalize: A Side-Splitting Study of a Serious Subject,” with the Brave New Workshop.
  • A lecture for large groups.
  • A keynote speech.

IES presentations:

  • Enable your staff to be more comfortable in cross-cultural situations and conduct business with confidence.
  • Allow you to demonstrate to your international partners, employees, and clients that you are a sophisticated and courteous organization.
  • Enable managers to troubleshoot potential areas of conflict between employees of different cultures before they happen and deal with conflicts more effectively if they arise.
  • Provide an overview of the values and ethics of different cultures so that policies may be devised that both respect the integrity of other cultures and maintain American standards of better business practices.

When and Where - Blue Pages

Global I.Q. Quiz

When meeting a European woman, an American man should:
a) Kiss her hand graciously
b) Shake her hand
c) Wait for her to offer her hand.

You are hosting your business partners from Japan in your home for dinner. Serve:
a) The best and biggest steaks you can find.
b) Wine and cheese
c) Small portions of several different foods.


Employees’ time is too valuable to spend an entire day out of the workplace. We tailor our program to meet your specific time needs. The presentation can be made as a seminar or a less formal setting; for example, a box lunch format.

Our team can repeat the program up to three times a day to enable participants to attend in “shifts.”


All of our programs are done in-house. They can be presented as part of the business day, at an annual meeting, at conventions or at corporate retreats.

Our presentations are fast-paced and, according to past participants, fun. If you are organizing a long program over an entire day, such as a convention, our material is great for the end of the day when you need to pick up the pace (and the participants). Our programs proved a great balance to “drier” presentations like “Changes in the U.S. Tax Code” and “Our New Computer Network and You.”

Who - Blue Pages

  • Business Managers and Support Staff
  • Lawyers and Accountants
  • Service Industry Professionals
  • International Business Students


All staff, from support to CEO, need this information. The days are gone when the international department was a self-contained unit within companies. Today, everyone in an organization needs to be internationally savvy and comfortable with those from other cultures. Creating a global mindset and being prepared makes your company look good and gives your staff the confidence they need to succeed in the global marketplace.

You need to avoid conflicts among multicultural employees; know what to do and not to do when phoning, faxing and e-mailing another country; and know how to host visitors.

Your clients and jurors will increasingly be from multicultural backgrounds. You will have affiliate offices in other countries. In order to understand and to make yourself understood, you will need to learn to communicate clearly in this multicultural environment.

Increasingly, customers hail from multicultural backgrounds. First impressions are everything. Your hotel, store, amusement park or restaurant will be judged by the courtesy of your staff.

This course will prepare you for internships and study abroad. Increasingly your employees and customers will be from many nations and you will need to both understand them and make yourself understood.

Why - Blue Pages

Global I.Q. Quiz

If a co-worker from Ireland invites you to join him for “a bit of craic,” what should you do?
a) Say yes, and join him for a lively evening.
b) Call the police
c) Decline the invitation and avoid him in the future.

When a Canadian colleague suggests you “table an issue,” she is suggesting you:
a) Put it aside for later discussion.
b) Make an immediate decision on the issue.
c) Continue the discussion.


The world is not globalizing; the world is global.

Business is done between people and business relationships begin and develop as personal relationships. Even if you never leave your office, you will increasingly come into contact with people from other cultures. Your assistant or your boss, your customer, client or supplier is likely t come from a different cultural background than your own.

Cultural miscommunication has bottom-line implications. Consider these examples: your big, warm, friendly smile is treated with suspicion; your co-worker bursts into tears when you deliver a mum plant to her desk; you receive a promised package three days after the agreed-upon date.

These are true examples of cross-cultural miscommunication that cost American companies real dollars in lost revenue and opportunities. Our program provides the resources and training necessary to help you avoid costly mistakes and misunderstandings within your organization as well as strengthen international business relationships.